This group was a part of Microsoft, who helped to create and deliver the campaign. This marketing technique allowed Jay Z’s partners to make a fortune and launch Bing. Once players succeed they can win prizes such as tickets and memorabilia. The marketing of the book incorporated billboard advertising, social media, mobile apps, and an interactive game that lets players unlock pages of the book. The idea of the book was for viewers to unlock history about Jay Z’s past. Jay Z could promote his new novel, and the new search engine Bing all in one. Jay Z partnered with the website Bing to knock out two birds with one stone. Shawn Carter also known as Jay Z, revealed a game-changing marketing plan for his auto-biography, “Decoded ”. The campaign “Decoded” Jay Z Case Study was launched in 2010.
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